Posts
The Marketing Millenials- 06/09/2022
SWIPE FILE Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1. Billion Dollar Advertisement Insight from: David Ogilvy. The best advertising doesn’t feel…
Read MoreHealthcare’s Problems = Fintech’s Opportunities
HEALTHCARE Healthcare’s Problems = Fintech’s Opportunities TL;DR: Healthcare is 10 or so years behind the financial industry regarding change. The parallels between healthcare and finance are insane, including dynamics like entrenched incumbents, huge markets, and archaic regulations. Health tech is following a similar journey to fintech, and there’s ample opportunity for healthcare-focused fintech operators. Healthcare…
Read MoreFTT Q&A With Activant Capital’s Andrew Steele
Activant Capital’s Andrew Steele talks growth investing in fintech and crypto, how Activant wins deals, and advice for founders and VC’s starting to invest. Why don’t we start off with a little bit about yourself, your career at Activant, and Activant itself? Absolutely mate. I moved to the U.S. a decade ago from Northern Ireland…
Read MoreD.C. protects employees who consume cannabis, Dutchie reduces its workforce, and Ukraine’s support for medical cannabis.
Interesting (and long overdue) developments coming out of D.C…. Washington, D.C. City Council unanimously passed a bill on Tuesday preventing employers from firing employees and refusing to hire applicants who test positive for THC. The bill is called the Cannabis Employment Protections Amendment Act of 2022 and was first introduced by D.C. Councilmakers in February of 2021. It’s come a long…
Read MoreHealthcare’s Fintech Opportunity
A birds-eye view of the problems facing the healthcare finance world and the opportunities presented to fintech companies in healthcare.
Read MoreBrand Marketers, I come in Peace
DEEP DIVE: Here at Go-to-Millions, we know how important both functions are to any successful Go-to-Market planning. WE LOVE THE BRANDS WE LOVE WITH ALL OUR HEART. 💖💖💖💖💖💖💖 Those brands are built with the help of insanely talented brand marketers who build, protect, and design experiences that make customers LOYAL and HAPPY. Notice that I…
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