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How cannabis legalization saves healthcare dollars
State by state cannabis legalization directly benefits the economy in several ways. Here are a few of my favorite examples: Approximately 12.5% of Colorado’s total revenue supports the state’s public school system. One report found property values rose $17,113 more in recreational states. The legal U.S. cannabis industry supports almost 500,000 jobs. Since COVID-19’s onslaught, the healthcare industry has been forced…
Read MoreCannabis & truckers, federal protections for state programs, D.C. ditches docs for cannabis patients
Cannabis & the trucker shortage The Transportation Department says roughly 300,000 truck drivers leave the profession every year. But the lack of training and apprenticeship programs during COVID-19 made it worse. A Wells Fargo analyst said federal cannabis criminalization and THC testing mandates are the real reasons behind the U.S. trucker shortage. More than 72,000 truckers have been removed…
Read MoreA strategic content compass to fight thought leadership woes
A DISCERNIBLE CONTENT PHILOSOPHY The foundations of my content compass In last week’s newsletter, I wrote in a near stream-of-consciousness about thought leadership, which is the ultimate goal of content marketing, in my opinion. The term, however, is used far too often to mean a type of content, which is a fundamental misunderstanding of content…
Read More📈 Go-to-Millions Ep. 13
THE ONE WITH MARKETING x PSYCHOLOGY Something important we ALL need to know: Marketing is about connecting with humans. FULL STOP. Marketing and psychology go together like me and online shopping: EXTREMELY WELL. Humans brains are unpredictable and complex, but there are cognitive biases that influence us everyday…whether we like it or not (why yes,…
Read MoreLive to regulate another day
West Virginia v EPA One piece of news we didn’t cover in the weekend’s email? The Supreme Court’s ruling in West Virginia v EPA. While I want to spend some time there today, I didn’t rush to write about it because plenty of other folks did. Whether you prefer Bloomberg, the New York Times, or your…
Read More5 Takes on the Future of B2B Media From Workweek COO Becca Sherman
I’m so excited to introduce you guys to one of my favorite coworkers, friends, and fellow Austinites: Becca Sherman. Becca has an incredible media mind. She spent 4+ years as general manager of the business newsletter The Hustle, and 5Xed its subscriber list AND ad revenue. When she left, it had 1.5M subscribers (!). And she…
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