Posts
‘Green’ gasses
Understanding why making hydrogen and ammonia more sustainably is important.
Read MoreToast: A Compounder in the Making?
How was everyone’s weekend?! I wanted to kick off today’s newsletter with this video of a duck running in the Long Island Marathon. So inspirational, and I could not be more proud of Wrinkle The Duck. Showtime! Want to get these in your inbox to never miss an edition? Subscribe to The Crossover today! Toast: A Compounder in…
Read MoreSwipe File: Anti-Marketing, Free Real Estate, and Porsche’s 9 Out of 10
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1. NAIL THE HEADLINE All I can say…
Read More📈 LITTLE MISS Laundry
ON THIS EPISODE OF GO-TO-MILLIONS: The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3 Brands, Strategies, Campaigns, Tactics, Creative (and/or so on and so forth) every Sunday. 1. Tide PODS (Product Market Fit, Reputation, Execution, If You’re Not First, You’re Last, Education). As we know by now, first is…
Read MoreBringing Missouri’s culture to brands & Jane’s not-so-Amazon strategy
Vivid is infusing St. Louis culture with cannabis – and it‘s delicious I might be biased y’all, but I love the city of St. Louis. I was born here but lived in Houston for 14 years. My family moved back to St. Louis when I was 17, so it’s where my adult life began. I’ve…
Read MoreOutside the Huddle #136
1) Premium Hikes in 2023 Insurers on the ACA Marketplace are prepping to increase premiums on average 10% next year. Inflation and impending policy changes influence such premium hikes. 2) Buy vs. Build in Healthcare Rik Renard dives into the thought processes around building a feature or outsourcing it. He touches on the Steve Jobs…
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