False Marketing Language For FDIC Can Lead To Big Headaches

There wasn’t much for me to do over the weekend besides rewatch Billions and read some new research reports (sidenote: I tweeted this about how the peak for neobanks was when it became a major plot point in Billions…it’s so unrealistic. I’m sure 99% of hedge funds don’t give a shit about building a neobank.…

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Social teams are set up to fail ❌

DEEP DIVE <aside> 💡 a case study on either your own work at TW or another brand’s social strategy. Each deep dive will leave the reader with 1-3 actionable strategies to apply in the coming week. “Super practical stuff, not high-level fluff” </aside> How to set up a lean, but effective social media team Emphasis on…

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Industry Dive is a narrative violation 

In early 2021, I was funemployed. I wanted to start a new venture, but I was torn on what I wanted to do. Going back into the media industry was the best move for my experience and skillset – but something was holding me back. I was embarrassed to be in media.  The industry was…

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TikTok Comes For Google

Don’t be fooled. Gen Zers aren’t the only demographic using TikTok as their search engine. TikTok has evolved from a platform for Gen Z to a cross-generational app that gives brands access to audiences from all age groups. And fintech companies have a lot to gain. Brand awareness of fintech applications is still in the…

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Fair Play

3 Fintech News Stories #1: Making Credit Scores Obsolete What happened? Tomo Credit – a fintech company focused on serving credit invisible customers – raised a $22 million Series B, with the goal of making credit scores obsolete: Tomo is different from many other credit offerings out there in that it doesn’t rely on FICO…

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