Canva’s Platform Ambitions

DESIGN Canva’s Platform Ambitions Canva announces Visual Worksuite, a new set of tools expanding into Docs, Websites, Video, Slides, and Physical Products After Adobe’s $20B acquisition of Figma, Canva is the largest independent design platform The scope of Visual Worksuite is ambitious and sets Canva up to compete with google Microsoft, Google Docs, WordPress, Squarespace,…

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Keeping Up With Consumer Behavior

Consumer expectations and experiences are changing faster than ever. The when, where, and how consumers engage with fintech tools has evolved dramatically – and fintech companies are struggling to keep up.  Dani Fava, Head of Product Innovation at Envestnet, dropped some knowledge during the Future Proof Festival about where fintech is falling flat in helping consumers build wealth.  To understand the pitfalls, we must first…

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How the illicit market thrives in opt-out towns

I’m a big believer in freedom. Personal liberty, state freedoms, national liberty: the whole shebang.  That’s why, at one point in my career, I thought “opt-out towns” were just exercising their freedoms prohibiting cannabis businesses from existing in their jurisdictions, as many take the resident’s requests into consideration before banning cannabis businesses.  But, it goes…

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CONVERSION RATE ROCKET FUEL

Partnered With Today I want to give you my secret weapon (the ONE) tool I implement at every company I’ve been at. There are 2 big levers you can pull in marketing (at the simplest level).  You can either increase the number of leads (widen the top of the funnel) You can convert those leads…

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