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Product Marketing Mastery: 5 Must-Know Tips
I am STOKED for you to meet today’s guest, Alexandria Snow. Alexandria is a customer-first marketer specializing in what people NEED. Currently a sales and marketing technology consultant, Alexandria has more than 9 years of SaaS experience. Let’s dive into what she had to say about product marketing on The Marketing Millennials Podcast, in her own liiiightly edited words.…
Read MoreThe grassroots marketing campaign that blossomed into a $1.2 billion business
There’s not many people who can say they’re the youngest self made billionaire. Actually wait, there is only one person who can say that, Sara Blakely. In 2012, Sara (41) was donned the youngest self made billionaire by Forbes at the time. That’s insane. But I know what you’re thinking… What does this have to do with Marketing? The year was…
Read MoreCommunity Building Mastery: 5 Must-Know Tips
Today’s guest is at the intersection of social media, community, and brand affinity. Marketing Besties, meet Christina Garnett. Christina is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot. Yes, THAT HUBSPOT!! Get your notepads ready, because she’s opening the playbook on the 2 beers and buzzed mentality that brands MUST follow. Here’s what Christina had…
Read MoreA campaign the SHINED so bright sales increased 5x in 7 years
A campaign that SHINED so bIt’s a brisk Monday morning, you’re on the way to work, and you stop to get gas. It’s the heart of winter and your lips are chapped, so you mosey on into the gas station to grab your favorite chapstick (Sun Bum). When you’re checking out, you look to your right and…
Read MoreCrash Course: Dominating LinkedIn
I am STOKED for you to meet today’s guest, Dave Gerhardt. One of the top marketing minds in the nation, Dave is an author and brand builder who just gets LinkedIn. As the Founder of Exit Five, he is building a private B2B marketing community to help B2B marketers level up! Let’s here what Dave…
Read More11 Content Team Values and Expectations (that lead to team success and personal career growth)
I am officially 5 weeks away from maternity leave, and I’ve been working on a content marketing handbook for my team that they can reference in my absence. So far, it is almost 30 pages long and includes everything from how our production process works, to how we repurpose content, to the names and bosses…
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