Posts
Wealth Tech & the Evolution of Behavior
Today’s story is part 2 of a wealth tech mini-series. ICYMI read part 1 here. What’s your first fintech memory? Can you pinpoint when you realized that financial technology changed how you behave and interact with the world? When I moved to New York City five years ago, it felt like a badge of honor…
Read MoreHow to ‘Stand Out’ on Social Media
STRATEGY Don’t get lost in the noise 1 simple trick to make more interesting content that stands out from your competitors Most marketers make a well-intentioned, but dangerous mistake when mapping out a social media strategy for their brand. They spend all their time looking at direct competitors, trying to figure out ‘what’s working for…
Read MoreWaste nothing
How Wasted is working to make use of human waste.
Read MoreThe OFFICIAL People Pleaser’s Guide to Hard Conversations
Okay, people pleasers, this edition of Leader’s Lens is for you. It’s time to have that conversation you’ve been putting off. The conversation with the person you really care about. You have feedback you need to give them, but you’ve been avoiding it because of how much you care about this person. I get it.…
Read More6 tips on STEPPING UP your content game
I am ECSTATIC for you to meet today’s guest, Ross Simmonds. The CEO of Foundation, a content marketing firm working with the most influential brands in Saas and B2B, Ross is a content ICON. Let’s dive into how you can create content that shapes culture and see what Ross had to say on The Marketing Millennials Podcast (in his own…
Read MoreThe Unknown Story of How Hotmail Grew to 12 Million Users in 1.5 Years
Let’s go wayyyyy back. Back to the birth of viral marketing… 1996. I was busy building Star Wars lego sets, Titanic was running the box office, and Hotmail invented what it means to “go viral”. Yes, Hotmail. Today’s lesson is all about how Hotmail grew to 12 million users in 18 months, thanks to their ingenious…
Read More