Posts
The Rise and Fall of Envision Healthcare
This week, the Wall Street Journal reported that Envision Healthcare, after a long and beleaguered battle, is expected to file for chapter 11 bankruptcy. Given Envision’s history, I thought it’d be interesting for subscribers to dive into a ‘post-mortem’ of sorts on what went wrong in the rise and fall of Envision Healthcare.
Read MoreMeasuring Performance ≄ Developing Reps
Never have I ever been given an outline or even a training on how competencies come into play at different stages of a reps’ development in role. The only thing I’ve been shown is how to measure performance on a week to week, month to month, quarter over quarter basis. But knowing how to measure…
Read More5 years
Funnel Hacking: OSEA Malibu 🌊 Twitter might call this ~funnel hacking~. In reality, there’s no better way to study a brand, or a business, then to behave like a customer. With that, let’s funnel hack our little hearts out! OSEA Malibu, you’re up! 🐡 🌊 Step 1: Search for the brand on Google. 🌊 *you’re about to…
Read MoreThe Major Flaw of Servant Leadership
It was 2020. The world was shutting down, and I was helping leaders transition out of the office. The would now be working from home and leading remote teams. Everything at this time was uncertain. Decisions made on Monday were undone by Wednesday, and this made it difficult to lead effectively. In times like these…
Read MoreB2C Fintech Is Just Getting Started
On Monday, I published a piece in Forbes to address the topic of business to consumer, aka B2C, fintech. Let me be clear: Consumer fintech is NOT dead. It just still needs to solve the fundamental financial demands of most Americans. Sure, our industry faces various challenges this year, including banking turmoil, increasing interest rates,…
Read MoreA writing formula that works without fail
At Klaviyo, my content marketers manage a piece of content’s vision and go-to-market. One of the very first things they have to do for any assigned piece is research it, and write out a brief. Our briefs are pretty in depth. They include: This last one is new for the team. We started using it…
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