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UnitedHealth Group’s Q2: A Blip on the Radar
Turning back to crusty old healthcare for today’s piece after our panel this morning, all eyes were on UnitedHealth Group’s earnings call to keep a pulse on the latest trends. So, this newsletter is all about the big things I noticed from UNH’s earnings report across utilization trends, some bank commentary on Optum’s exposure to utilization from capitated arrangements, and more.
Read MoreHow to ethically farm engagement on social media
A masterclass in engagement bait (but it’s a good thing, trust me) Check out this tweet from Justin Gordon: The post stupidly simple. 4 words (5 if you count the underscores as a word). And it prints engagement. Just look at the bottom left corner of this screenshot: 136 replies. Relative to the account size,…
Read Moreinheriting a team?
The Basics If you’re inheriting a team, chances are it’s 1 of 3 scenarios: Each of these scenarios comes with nuanced challenges: Outside hire: Beyond what your boss has shared about your team, you’re coming in completely blind. The biggest trap for outside hires: coming in with an agenda or a playbook that’s worked at…
Read MoreThe Birkin Bag
In honor of Jane Birkin (an absolutely legend), who sadly passed away this week, I would like to tell you the story of the Birkin Bag. The Hermès Birkin Bag. 🕊 🕊 🕊 🕊 🕊 On a fated flight 40 years ago, a fashion icon (Jane Birkin) and a Hermès brand executive had an idea.…
Read MoreStop trying to be the leader who led you
Last week, we talked about how your leadership brand is your billboard. Your brand is what people know about you before you walk into a room, and if your brand is a painted canvas, your leadership style is HOW you bring the art to life. The problem is most leaders only know how to lead…
Read MoreContent career pathing from junior level to VP
Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social media marketers, email marketers, ABM leaders, etc. This is no more evident to me than with social media marketing. For instance, I talk a lot about content repurposing, and when I talk about it on…
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