Bonjour Millionaire,  I have many fears in life. Cats, cottage cheese, hair cuts, and lawsuits.  Maybe it’s the law school drop out in me (1 semester was plenty, I can assure you), but it freaks me out to see brands getting sued for SMS violations, Accessibility violations, etc. It feels like it never stops –…

Once upon a time, there was a Monster. A Mother Monster, specifically. Lady F’ing Gaga. If we were going to share with you, millionaire, the full arc of this story it would go like this: Launch. Flop. Recalibrate. Succeed.  Lady Gaga is world famous, as you know. Her voice? The voice of angels. Her power? Unyielding. …

*in alphabetical order because I can’t choose a favorite.  ** add these to your swipe file!!!  🍎: Amina Muaddi collection pages. Shows you what you need to see – and doesn’t distract.  🐝: Better Booch homepage. A casestudy on the power of color.  🌵: Cult Gaia PDP. Forever the example I show when I explain that…

I see your over-produced $500,000 campaign shoot, and I raise you a disposable camera. Welcome to 1993 2023. Where nobody has time, patience, or the stomach for “perfect“. The dispo era is upon us, and there are SO many incredible examples of sites and brands that have taken the filter off. For example, Djerf Avenue. ⬇ Cost Per Wear…

My husband‘s The Marketing Millennials newsletter is always fab. But, back in the day, he made a list of 112 Marketing Acronyms and it was an instant classic.  I want you have only the best, always. Even when I don’t write it LOL. So, I’m borrowing his list and he can’t stop me (mostly because…

Funnel Hacking: OSEA Malibu 🌊 Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business, then to behave like a customer.  With that, let’s funnel hack our little hearts out! OSEA Malibu, you’re up! 🐡 🌊 Step 1: Search for the brand on Google. 🌊 *you’re about to…