14 May 2023 |

112 Acronyms

By Ari Murray

My husband‘s The Marketing Millennials newsletter is always fab. But, back in the day, he made a list of 112 Marketing Acronyms and it was an instant classic. 

I want you have only the best, always. Even when I don’t write it LOL. So, I’m borrowing his list and he can’t stop me (mostly because I’m not showing him this send before I press send).

Here you go, and please enjoy. Thanks honey for this comprehensive list! 😁

  1. CAC (Customer Acquisition Cost):
    The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. 
  2. CPM (Cost Per Mille):
    The cost of showing off your ad to 1,000 people! The amount of $ spent to show your product to 1,000 users on the other end. 
  3. ROI (Return on Investment):
    Your ROI expressed as a percentage of the original investment – aka, whether this campaign was a good idea lol! 
  4. CTA (Call-to-Action):
    A direction for your audience to take action, like “Sign up now!”, or “CLICK HERE MY JOB DEPENDS ON IT”, for example. 
  5. CTR (Click-Through Rate):
    The percentage of people who take action and click the button you wanted them to click. 
  6. LTV:CAC (Lifetime Value to Customer Acquisition Cost):
    Basically, the moolah you make from keeping a customer long-term divided by the cost of getting them onboard. 
  7. CPL (Cost Per Lead):
    The cost of finding your next potentially viable lead (PLEASE CLOSE!). 
  8. ROAS (Return on Advertising Spend):
    Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. 
  9. GTM (Go-to-Market):
    Your overall plan for getting your product or service out there and seen! 
  10. OKR (Objectives and Key Results):
    A way to set and track your goals and progress – you got this (rooting for you)! 
  11. KPI (Key Performance Indicator):
    The metric(s) used to track and measure the success of your goals and objectives – the secret sauce to success! 
  12. UTM (Urchin Tracking Module):
    A simple code added to a URL to track where your website traffic is coming from – savvy! 
  13. CPC (Cost Per Click):
    The cost of one single click on your ad or link – every click counts! 
  14. SEO (Search Engine Optimization):
    The process of optimizing your website to rank higher in search engine results – hello, top of the list! 
  15. SEM (Search Engine Marketing):
    Using paid ads on search engine results pages to drive traffic to your website – it’s all about that visibility! 
  16. GA (Google Analytics):
    A web analytics service offered by Google to track and report on your website traffic – data, baby! 
  17. CRM (Customer Relationship Management):
    The strategies and tech used to manage and analyze your customer interactions and data! 
  18. SLA (Service Level Agreement):
    A contract (sometimes its internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. 
  19. SMM (Social Media Marketing):
    The use of social media platforms to promote your product, service, or brand. 
  20. PLG (Product Led Growth):
    A growth strategy focused on using your product to attract and retain customers – the product is the engine! 
  21. PQL (Product Qualified Lead):
    A lead who has shown interest in your product and is likely to buy. Are they crushing hard? Window shopping? We’ll find out!! 
  22. API (Application Programming Interface):
    A set of protocols and tools for building software applications – tech wizard! 
  23. NPS (Net Promoter Score):
    A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. 
  24. MRR (Monthly Recurring Revenue):
    The amount of predictable recurring revenue generated each month from your subscription-based products or services – cha-ching! 
  25. ARR (Annual Recurring Revenue):
    The money you can count on every year from your loyal customers who just can’t get enough of your product or service. 
  26. DTC (Direct-to-Consumer):
    A business model where you sell your products directly to consumers, no middleman needed – ecom baby! 
  27. URL (Uniform Resource Locator):
    The address of your website or web page on the internet – the world is your digital oyster! 
  28. CVR (Conversion Rate):
    The percentage of people who take a desired action (such as making a purchase) on your website or landing page – turning clicks into conversions like a boss (hopefully lol)! 
  29. YoY (Year-over-Year):
    A fancy way to compare your metrics from one year to the previous. Think of it like a before and after transformation. 
  30. RSS (Really Simple Syndication):
    A super convenient way to keep up with your fave blog posts, podcasts, news articles and updates without having to constantly refresh a website. 
  31. ARPU (Average Revenue Per User):
    How much money each user is bringing in for you on average, so you can see who your top spenders are. 
  32. ACV (Annual Contract Value):
    The total amount of money a customer is worth to you over the course of a year, based on their recurring revenue contract. 
  33. ICP (Ideal Customer Profile) :
    A detailed description of your dream customer, including demographics and psychographics. This helps you focus your marketing efforts and attract more of your target audience. 
  34. MQL (Marketing Qualified Lead):
    A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. 
  35. SAL (Sales Accepted Lead):
    A lead that’s been checked out and is ready for the sales team to work their magic. 
  36. SQO (Sales Qualified Opportunity):
    A potential customer who has shown interest and is ready to move forward with a sale – ready to seal the deal! 
  37. SAO (Sales Accepted Opportunity):
    A potential sale that has met certain criteria and is considered a valid opportunity for the sales team to close. 
  38. BANT (Budget, Authority, Need, and Timeline):
    A way for sales reps to figure out if a potential customer is ready to make it official. 
  39. SWOT (Strengths, Weaknesses, Opportunities, and Threats):
    A way to analyze your biz and figure out where to go next. 
  40. DR (Direct Response):
    A marketing approach that aims to get a quick response from your target audience. Think of it like a call-to-action, but with more urgency.
  41. QA (Quality Assurance):
    The process of making sure your product or service is up to snuff and meets all necessary quality standards. You want to give your customers the best, right? 
  42. PPL (Pay Per Lead):
    The cost of finding your next potential customer through various marketing channels, where you only pay when you actually get a lead! 
  43. SERP (Search Engine Results Page):
    The page you see after you type in a search query on Google or another search engine. The goal is to get your website at the top of the list. 
  44. TOFU (Top of the Funnel):
    The beginning of the customer journey, where a potential customer is first introduced to your product or service. It’s like a first date! 
  45. MOFU (Middle of the Funnel):
    The stage of the customer journey where a potential customer is considering your product or service. Think of it like a “getting to know you” phase. 
  46. BOFU (Bottom of the Funnel):
    The final stretch of the customer journey, where a potential customer is close to making a purchase. Think of it like the last lap of a race. 
  47. ESP (Email Service Provider):
    A company that helps you with your email marketing, from sending messages to keeping track of open rates. 
  48. PPC (Pay-per-Click):
    An online advertising model where you only pay when someone clicks on your ad. You only pay for results! 
  49. UGC (User-Generated Content):
    Content created by your customers, like reviews, comments, or social media posts. People trust other people, so this type of content can be powerful. 
  50. USP (Unique Selling Proposition:
    What sets your product or service apart from the competition. This is what makes you stand out in a crowded market.
  51. RFP (Request for Proposal):
    Basically, it’s like asking “Yo, who wants to do some work for me and my biz?” to potential suppliers or contractors. 
  52. SaaS (Software as a Service):
    No more bulky software installations on your computer, now it’s all about subscribing to the latest and greatest software via the internet. 
  53. WYSIWYG (What You See Is What You Get):
    A fancy way of saying, “what you see on the screen is exactly what you’re gonna get in real life.” 
  54. WOM (Word of Mouth):
    When your friends give you the lowdown on the latest product or service, that’s WOM. Think of it as the OG influencer marketing. 
  55. FB (Facebook):
    It’s where everyone goes to check in on their mom’s friends, and share memes with their high school BFFs. 
  56. IG (Instagram):
    The ultimate platform for posting those #Foodie pics, #OOTDs, and #TravelGoals. 
  57. CRO (Conversion Rate Optimization):
    This one’s all about maximizing the number of people who do what you want them to do on your website. Like, seriously, it’s like a superpower. 
  58. MVP (Minimum Viable Product):
    It’s like the beta version of a product, with just enough features to get people hyped. Think of it as a sneak peek. 
  59. DAU (Daily Active User):
    A user who’s all about that daily engagement life. 
  60. MAU (Monthly Active User):
    Basically, a user who pops in once a month for some good times. 
  61. TAM (Total Addressable Market):
    The whole shebang of people who could potentially be into your product or service. Think of it as a dating pool. 
  62. SOM (Serviceable Obtainable Market):
    The portion of the total market that a company can realistically reach and sell its products or services to â€“ you’re eyeing the prize! 
  63. SAM (Serviceable Available Market):
    The portion of the total addressable market that you can actually serve. Like, who you’re realistically compatible with. 
  64. DSP (Demand-Side Platform):
    A platform that lets advertisers buy ad space on the fly, like, whoa. 
  65. DMP (Data Management Platform):
    A platform used for organizing and managing data for targeted advertising and audience analysis – data, organized and ready to conquer! 
  66. SSP (Supply Side Platform):
    The platform that connects advertisers with a massive network of publishers to serve up their ad campaigns – you’re the matchmaker of the ad world! 
  67. GDPR (General Data Protection Regulation):
    The EU law regulating data privacy and protection for individuals – you got that data security on lock! 
  68. SMB (Small and Medium-Sized Businesses):
    These are the cool, up-and-coming businesses that are killing it with fewer than 500 employees. 
  69. SME (Small and Medium-Sized Enterprises):
    A term used in Europe and some other regions to describe businesses with fewer than 250 employees. It’s like the European version of SMBs. 
  70. BDR (Business Development Representative):
    These are the sales people who are constantly on the prowl for new biz opportunities. Think of them as the hunters. 
  71. SDR (Sales Development Representative):
    These are the sales people who take leads and turn them into real opportunities. Think of them as the nurturers. 
  72. AE (Account Executive):
    The rockstar salesperson who helps you achieve your advertising goals and dreams – a client whisperer! 
  73. RFP (Request for Proposal):
    Basically, it’s like asking “Yo, who wants to do some work for me and my biz?” to potential suppliers or contractors. 
  74. TOS (Terms of Service):
    The legal agreement between you and the service provider that outlines what’s expected from both parties. 
  75. POC (Proof of Concept):
    Think of it as a mini experiment to show that your big idea is actually, well, a big idea. 
  76. PM (Project Manager):
    Your one-stop-shop for getting things done and keeping the team on track. 
  77. MARTECH (Marketing Technology):
    All the cool tech tools you need to make your marketing dreams come true. 
  78. UI (User Interface):
    The face of your product that users see and interact with. Think of it like the outfit you wear to a first date. 
  79. UX (User Experience):
    The total package of a user’s interaction with your product. It’s like a first date, but it goes beyond just the outfit. 
  80. EOW (End of Week):
    The end of a workweek and the start of the weekend. 
  81. EOM (End of Month):
    The end of a month and the start of a new one. It’s like a fresh start, every month! 
  82. P&L (Profit and Loss):
    A financial statement that keeps tabs on the money coming in and going out of your biz. 
  83. SOV (Share of Voice):
    The portion of the advertising market that your brand has claimed as its own. 
  84. AMA (Ask Me Anything):
    A chance to ask an expert anything you’ve always wanted to know. 
  85. TK (To Come):
    A placeholder used in text when a piece of information is not yet available. It’s like the “Coming Soon” sign on a movie poster. 
  86. H/t (Hat Tip):
    A way to show appreciation for someone or something that inspired or helped you – a digital high five! 
  87. WFH (Work From Home):
    The freedom to work from the comfort of your own home.  BLESSED.
  88. OOH (Out of Home):
    Advertising that’s displayed in public spaces like billboards and transit ads. 
  89. CSS (Cascading Style Sheets):
    The language used to style and format web pages. 
  90. HTML (HyperText Markup Language):
    The standard language used to create and structure web pages. 
  91. FAQ (Frequently Asked Questions):
    A list of questions and answers to help you quickly find what you’re looking for. 
  92. DM (Direct Message):
    A private chat between you and another person on social media. It’s like whispering secrets to your bestie. 
  93. PR (Public Relations):
    The art of managing your company’s reputation and relationship with the public. It’s like being the cool kid in school and making sure everyone likes you. 
  94. PV (Page View):
    The number of times a single page has been viewed. It’s like counting the number of times someone has checked out your profile. 
  95. RT (Retweet):
    When you share someone else’s tweet with your followers. It’s like sharing a funny meme with your squad. 
  96. NRR (Net Revenue Retention):
    A metric that measures the amount of revenue you keep from existing customers. It’s like keeping your wallet full, even after splurging on a shopping spree. 
  97. POS (Point of Sale):
    The place where a customer makes a purchase, such as a store checkout. It’s like the finish line in a race to buy the latest tech gadget. 
  98. PO (Purchase Order):
    A document sent by a buyer to a seller, indicating the type, quantity, and agreed price for goods or services – making buying official! 
  99. CPG (Consumer Packaged Goods):
    Products that are sold in retail stores, such as groceries and household items. It’s like the essentials you buy at the grocery store every week. 
  100. AOV (Average Order Value):
    The average amount spent per transaction. It’s like the average tip you leave at a restaurant. 
  101. SKU (Stock Keeping Unit):
    A unique identifier for each product in a company’s inventory. It’s like a fingerprint for your product. 
  102. 3PL (Third-Party Logistics):
    A company that provides logistics services, such as shipping and warehousing, for other companies. It’s like a personal assistant for your shipping needs. 
  103. LP (Landing Page):
    Your digital BFF (best friend forever) that welcomes your visitors with open arms – it’s like your online home! 
  104. PDP (Product Detail Page):
    The ultimate destination for all the deets on your product – it’s like your online showroom! 
  105. TL;DR (Too Long; Didn’t Read):
    A summarization of a long piece of text. It’s like the CliffNotes of a book. 
  106. CMO (Chief Marketing Officer):
    The person in charge of a company’s marketing strategy. It’s like being the captain of the cheerleading squad. 
  107. TBD (To Be Determined):
    A placeholder for something that hasn’t been decided yet. It’s like a mystery box, you never know what you’re gonna get. 
  108. OOO (Out of Office):
    A message indicating that you’re not available to respond to emails or calls. It’s like a “Do Not Disturb” sign on your door. 
  109. PTO (Paid Time Off):
    Time off work, paid – because you deserve a break! 
  110. CMS (Content Management System):
    The tech that helps you manage and publish your website content with ease – you’re the boss of your own website! 
  111. CDP (Customer Data Platform):
    A centralized hub for all customer data – reigning supreme over the kingdom of customer info! 
  112. SQL (Structured Query Language):
    A programming language used to manage and manipulate databases – you got mad database skills!