SEASONAL PRODUCT DROP STRATEGY  I know we’re approaching Labor Day Weekend. However, it is with a heavy heavy-handed on the whipped cream, pumpkin-spiced heart that I inform you that SUMMER IS OVER.  “But, ARI! THAT’S SO MEAN! GIVE US 2 LAST SUMMER WEEKENDS! It’s still August!!!” Quit your whining (respectfully). THIS WEEK, our beloved Pumpkin Spice Latte hit STARBUCKS…

I have so many marketing things I need to tell you about, Millionaire. Ready?  1️⃣. I clicked on an ad from Guest in Residence. It was for a REALLY cool Rugby Shirt. This shirt, to be specific. I’m telling you this because when I landed on the site, the shirt was cooler than I had…

At a Brunello Cucinelli boutique recently with my friend Kate, I asked if a blue sweater I liked came in black. “No,” the saleswoman replied. “Black doesn’t often appear in nature so it’s not inspiring to Brunello.” Incredible!! Kate and I never knew. Did you know? We found this very telling. May I tell you…

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand or a business than to behave like a customer.  With that, let’s get this funnel hacking On the road! On Running (known as On) is On my mind (I’M SORRY – I WILL STOP)! I currently have a pair,…

THE ART OF THE 1 HOUR PROMO I love a surprise.   Let’s say you have a new product drop that you’re announcing on Instagram, that you’ve been teasing all week. That’s great! Keep that up. But, what happens when you tell your audience that something is coming?  You’re also telling them to put their credit…

Let’s say you know you’re supposed to be running 🅰️/🅱️ tests against your website and you’re just, not. Not to worry, allow me to point you in the right direction. Or, let’s say you’re running split tests but you haven’t yet isolated my favorite test. This one is for you, no matter which bucket you’re…