^ I made this for us.  The best brands copy each other. Why be original when you can take the original and make it better! And, extra credit for taking ad creatives inspiration from outside of your specific niche. If you’re a skincare brand, copy skincare but also haircare but also your favorite fashion brand…

1️⃣. Speaking of Gilmore Girls, it’s time to cycle your ad creative and campaign assets away from Summer. If your Summery creative hasn’t already started to dip in performance, it’s about to (I’ve already seen the dip across many of my brands – act quickly and batch in new creative or have it in the…

PopUp Bagels really just popped up out of nowhere now didn’t it? The bagel brand does oh so many things right. What I notice:  🥯: The tagline to end all taglines? Not Famous… But Known. Damn. That hits so hard. Famous usually means overrated doesn’t it? Especially these days. But known = signifies esteemed (to…

@Carly, that was for you ^ (her favorite show) MY 5 RULES FOR RUNNING A PROMO 1️⃣. Never forget that most people get paid on Fridays. Plan accordingly (always, always start WEEKEND SALES on Fridays. Friday – Sunday (or Monday if it’s going well and you feel like you’ll be better off extending for a…

ASK ARI “Dear Ari, Please share newsletters and podcasts that YOU read and listen to (unrelated to any brand you’re associate with) !” Dear Live Laugh Learn, I love this question. I’ll also share the people I follow online (that I don’t know – but that I really respect from afar).  WHAT’S IN MY INBOX…

For everything you are, there’s something that you’re not. I say that a lot.  As a reminder, here’s what I mean:  What you do as a brand is just as important as what you don’t do. Every brand with a point of view stands for something, and therefore stands against something else. For everything you are,…