254 – The Importance of Building a “Belief” in Marketing
Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic…
Read MoreDon’t ALWAYS Blame the Channel (Solo Edition)
When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. Daniel’s…
Read MoreLuxury, Humor, and Influencers, the Loro Piana 9-Figure Playbook
If he’s wearing boat shoes to a yacht party… à la poubelle. If he’s making marketing videos without a sense of humor… à la poubelle. Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned…
Read MoreS9 E3: Deb Merrill’s Jimmy Johns Journey
Deb Merrill had no idea she was destined for franchise management until her brother-in-law asked if she’d be interested in running a Jimmy John’s. Realizing that stage management wasn’t the dream job she had hoped it would be, Deb left her theater career behind for the food service industry. In this candid conversation with the…
Read MoreSPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2
Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that…
Read More253 – Good vs Bad Marketing w/Dave Kaufman – Head of Marketing Meta – AR/MR
Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta – AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content…
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