WORKWEEK

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines.  In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar?  Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your…

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He…

It seems like anyone and their mom can be an online voice of authority these days.  How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise,…

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?  Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from…

🤔 To open with an emoji or not to open with an emoji… that is the question.  Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And…