292 – How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers
Here’s something readers don’t really want to admit… TikTok helps books remain relevant today. In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy”…
Read MoreMARKETING MEDICINE SERIES 👨🏼⚕️| How to Replace Your Legacy Software with Jasper Martens | Episode 2
I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should…
Read More291 – A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older…
Read MoreSPECIAL SERIES: Using AI to YOUR Advantage ⇐ Using ChatGPT In Real Life??| Bathroom Break #29
You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments. No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too. In this short ‘n sweet Bathroom Break, Jay and Daniel…
Read More290 – The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS
Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it. Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the…
Read MoreMARKETING MEDICINE SERIES 👩🏻⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
If you’re thinking marketing is “one size fits all”…think again. In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment…
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