The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387
B2B Influencer Marketing isn’t broken, it’s just misunderstood. Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start. From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set…
Read MoreWhy Every Brand Should Lean Into the Super Bowl | Bathroom Break #92
You don’t have to like football – or even watch the Super Bowl – to win with Super Bowl marketing. Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits. They explain why relevance beats originality, how…
Read MoreThe Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386
How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds…
Read MoreHow to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385
Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact.…
Read MoreThe Simplest Conversion Lever You’re Not Testing | Bathroom Break #91
Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test –…
Read MoreHow to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384
What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels…
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