WORKWEEK

Lots of things in marketing are changing every day because of AI—especially SEO. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so…

Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook.  What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about…

What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.  We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how…

It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.  This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a…