WORKWEEK

Truth: people love things more when they build it themselves.  Called the IKEA effect, it’s a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it’s a worthwhile investment, even if the bookshelf comes out slightly lopsided.  Plus, what do Spotify and…

What’s the newest format that’s going viral?  It’s building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up.  Building in public like this generates engagement. Jay gives an example of how huge companies…

Your best opportunities have already used your product before. How can you get them back before they disappear forever?  Enter: the Comeback Campaign.  Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge…

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is…