What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it. As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there’s something that most B2B marketers get wrong…
Read MoreAre Waitlists Even Worth It? | Bathroom Break #63 🚽
Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn’t make…
Read MoreThe Future of Retail Media, with Sephora’s Head of Retail Media
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships – this episode touches on it all. See how Marco…
Read MoreGo-to-Market Plays #13: How to Multiply Your Best Customers
It’s time to talk about customer and market segmentation – no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape…
Read MoreUse THIS On Your Website Today | Bathroom Break #62
Do testimonials and reviews actually sway people’s opinions of your product? According to Daniel, you NEED social proof on your website, and Jay agrees. But you don’t want anything generic because it’ll sound weird and forced. Instead, you’ll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar.…
Read MoreHow To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329
What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under. From his start as an SDR…
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