What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333
You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to…
Read MoreWhy Memes Are the Real Marketing Superpower | Bathroom Break #65 🚽
Don’t get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes…
Read MoreSocial Media’s Best Strategy Secrets, with Ish Verduzco
In this week’s episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto’s online prowess. Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand’s…
Read MoreHow to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332
Is it really alllll about follower count when it comes to B2B influencer marketing? It’s not. It’s more about who’s following you, than how many. Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators,…
Read MoreWhy You Shouldn’t Stop Marketing on Weekends | Bathroom Break #64 🚽
Should brands be Marketing on the weekends? From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon. Jay breaks down why traditional email performance benchmarks fall short on weekends and why it’s critical to treat them separately…
Read MoreHow To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader at Morgan Stanley | Ep. 331
Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down…
Read More