Matthew Parris On The Genius Of Leaving Your Comfort Zone

As explained in Darwinian theory we survived today because our ancestors before us allowed us to. There are benefits when you overcome your fear and leave your comfort zone. Matthew Parris wrote compiled remes of research on how being forced out of your comfort zone with trauma can result in genius. English poet Edward Lear…

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19 – Vikki Ross: Secrets of Copywriting

Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk. She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their…

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Using Nature As a Tool to Feel Understood

A practical guide to how nature can help you create connection with key relationships. When we talk about the “nature” of something, we mean the truth of it. Nature is true, and leaders can use it as a tool to understand truths about themselves. This lets them ultimately find the all-powerful subtleties in their story,…

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Robbie Crabtree’s Modern Storytelling Strategy and the Power of Persuasion

Robbie Crabtree’s turns stories into powerful tools. His Performative Speaking model reveals a subtle secret: When it comes to stories, it’s not just what you say, it’s how you say it. Most people underestimate just how many stories they have to tell. If experience is the greatest teacher, leaders are sitting on a powerful range…

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