Why Philosophy Beats Purpose For Great Leaders
Having a company purpose is one thing. But knowing the philosophy behind it makes you uniquely powerful. Too many companies have superficial missions based on shallow, profit-driven missions. Digging into your personal philosophy is an opportunity to form a deep connection with customers, as they buy into your business based on your unique storybook of…
Read More25 – Nicole Parlapiano (VP of Marketing at Tinder): Brand and Data Privacy
We are joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder. She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia. Linkedin: https://www.linkedin.com/in/nicoleparlapiano/
Read More24 – Developing a Brand Strategy with Amanda Goetz
Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world’s #1 wedding brand and online marketplace for couples and wedding professionals. House of Wise: https://houseofwise.co/ Twitter: @amandamgoetz
Read MoreHow Satya Nadella Made Empathy Profitable
Satya Nadella’s empathetic leadership increased Microsoft’s stock value by nearly 6x. How did he do it? Today we’re unpacking how Microsoft transformed their cut-throat culture into a thriving workplace, and sharing lessons from the book Nadella gave all his executives during his first meeting as CEO: “Nonviolent Communication” by Marshall Rosenberg.
Read More23 – Sangram Vajre: Account Based Marketing (ABM)
Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He is also the author of two books on B2B Marketing – ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top…
Read MoreMeg Jay On Why Weak Ties Are the Strongest Relationships
Meg Jay shows us why weak ties are the strongest relationships. Strong ties got you to where you are, but not where you need to go. It’s often the people you know least well who create growth for your future self. And as we’ll explore, these weak ties offer a unique opportunity to improve how…
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