How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336
If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong. Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and…
Read MoreGuide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335
What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time? In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2. Dean and…
Read MoreDoes Follower Count Even Matter? | Bathroom Break #66 🚽
Having thousands of followers seems like the peak of social media. BUT, does that number actually matter? Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone…
Read MoreBiggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334
Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik…
Read MoreWhat Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333
You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to…
Read MoreWhy Memes Are the Real Marketing Superpower | Bathroom Break #65 🚽
Don’t get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes…
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