WORKWEEK

It seems like a whole era has come and gone since I left for maternity leave.  It’s really been a whirlwind, and to all of you working through it day-to-day, I hope you’ve taken a few vacations or mental health days to give your brain and your body a break.  In the meantime, I want…

Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social media marketers, email marketers, ABM leaders, etc. This is no more evident to me than with social media marketing.  For instance, I talk a lot about content repurposing, and when I talk about it on…

Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social media marketers, email marketers, ABM leaders, etc. This is no more evident to me than with social media marketing.  For instance, I talk a lot about content repurposing, and when I talk about it on…

Proprietary reports are a decently common content type. And they should be, really, for any brand wanting to grow its organic search traffic, PR mentions, and overall visibility as a thought leader in space.  What are proprietary data reports? They are reports that analyze a large sum of data, summarize the findings and the trends,…

👋🏻 Nigel from OGM here again with a guest spot.  Two weeks ago, I wrote about How SEO is harder—but not as complicated—as you think.  Main takeaway from that one – “yes, SEO has a whole bunch of weird complications and technical edge cases, but for most SaaS companies, it’s about doing content well, which…

In the weeks leading up to my maternity leave, I created a content marketing handbook for my team that they could reference in my absence.  It ended up at over 30 pages long and included everything from how our production process works, to how we repurpose content, to the names and bosses of all the…