WORKWEEK

Every generation has had a reason to say they are living in unprecedented times, and ours is no different. One thing that is particularly top of mind for me, and seems to be for most folks I talk to, is anxiety.  Anxiety is seemingly at an all time high. And why wouldn’t it be?  According…

Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that were housed in the growth marketing department. That meant that SEO and lead gen were my primary KPIs––and I was expected to grow those KPIs monthly and quarterly.  In many ways, SEO and lead gen…

Through my mid-20s, I was an incredibly strong individual contributor. I could write content really fast, and capture a brand’s voice near instantly––in any format (even video!). I was scrappy, but the scrap I turned out was polished, and opinionated, and took a brand’s voice from an internal document to a larger audience.  But I…

Back when I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at.  In fact, this is what had Verizon once…

I have a personal, professional mantra around “maintaining a healthy sense of paranoia.” You can read more about that here.  As part of that paranoia, I often look up content marketing roles. My two current favorite places to do so are LinkedIn and Superpath.  Of course, there’s a lot that goes into decoding roles posted…

I’m a big Survivor fan and over the last 5 and a half months of maternity leave, my wife and I have binged the show––and while there are so many reasons I love this game, one of them is just how many parallels I see within it to the professional world.  The biggest one?  Someone’s…