Kicking the crumbled cookie down the road

Google announced last week that it was delaying the destruction of the 3rd party cookie one more time.  Here’s the TLDR: The cookie has been instrumental for Google’s advertising business. Due to privacy concerns they decided to kill the cookie by the end of 2022, then the end of 2023, and now it’s been pushed…

Read More

Industry Dive is a narrative violation 

In early 2021, I was funemployed. I wanted to start a new venture, but I was torn on what I wanted to do. Going back into the media industry was the best move for my experience and skillset – but something was holding me back. I was embarrassed to be in media.  The industry was…

Read More

A New Framework for a Media Company

Welcome to the 569 media operators who have joined Perpetual since the last send. Every week I try my best to write the best content that can help media operators understand their business.  If you are part of a media business that monetizes with advertising, go check out the question I have at the bottom…

Read More

The opportunity with audio 

Bloomberg put out a hell of a piece on Spotify and audio. It was one of the most in-depth pieces I’ve read about the audio space. Here is the TLDR:Spotify pivoted to podcasting 3 years ago because music comes with bad margins due to royalties. If they can own podcasts, the margins are expansive. They’ve built a multi-billion dollar…

Read More

The Audio Opportunity in Front of Our Face

Partnered With: #Paid Welcome to the 279 media operators who have joined Perpetual since the last send. The open rate for the last newsletter was 46.4% UOR and UCTR was 3.5%.  The highest clicked links were my favorite book from my 20s, this article about how Taboola is evil, and the book we use to run Workweek.  For the last couple…

Read More

Taboola is getting boo’d 

There’s a recent article on Medium that was published called Taboola: A Truly Evil Company. For background, Taboola has built a Google Adwords competitor with cheaper RPMs for advertisers and more “native” formats for publishers. The success of the business is shocking with more than $1.38B in revenue in 2021 and $108M in free cash…

Read More