Another damn data article…but without the bullshit

“Data Is the New Oil of the Digital Economy” – Wired, 2007  “The world’s most valuable resource is no longer oil, but data” – The Economist, 2017 “​​Data Is The New Oil — And That’s A Good Thing” – Forbes, 2019  Almost every year, there seems to be another article about how data is the…

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The Ponzi Platform

Recently there’s been a ton of talk about newsletter growth on platforms like Substack and beehiiv. There have been articles like “Substack figures it out” and coverage around their investment in growth.  And there’s a real reason to believe that Substack has figured it out.  When I recently read Packy McCormick’s newsletter, I noticed he…

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Is the Creator Economy cratering?

Maven, the ed-tech startup that raised $25M from Andreessen Horowitz, announced a significant business pivot this week. They’re moving their platform more towards industry experts and less away from influencers.  “We had the hypothesis that a creator with a big audience will have a great course and be able to fill it, and we were…

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Axios owes Morning Brew a drink 

With the Axios announcement to Cox last week for $525M we’re in a clear window of acquisitions of the digital media industry. Why is this happening? Let’s first start by recognizing the purpose behind every deal varies. In my mind there are three types of acquisitions for media companies: Marketing Playbook Strategic Media Private Equity…

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Kicking the crumbled cookie down the road

Google announced last week that it was delaying the destruction of the 3rd party cookie one more time.  Here’s the TLDR: The cookie has been instrumental for Google’s advertising business. Due to privacy concerns they decided to kill the cookie by the end of 2022, then the end of 2023, and now it’s been pushed…

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Industry Dive is a narrative violation 

In early 2021, I was funemployed. I wanted to start a new venture, but I was torn on what I wanted to do. Going back into the media industry was the best move for my experience and skillset – but something was holding me back. I was embarrassed to be in media.  The industry was…

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