THE ONE WITH ORGANIC INSTAGRAM

ON THIS EPISODE OF GO-TO-MILLIONS:  THE ONE WITH ORGANIC INSTAGRAM (FYI, Instagram isn’t dead and you best not ignore it).  Let’s discuss the good, old-fashioned fundamentals of Go-to-Market strategy. Your brand must come correct  Cheap is expensive $$$ Don’t reinvent the wheel NO surprises, NO emergencies!!!!! Growth Marketing team = your ultimate DIGITAL decision makers …

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ONLINE ONLY

Hey Millionaires and Future Millionaires, I don’t know about you, but I absolutely LIVE FOR a Holiday Weekend. I’m so glad Free Slurpee Day, AKA 7/11 (7-ELEVEN), falls on a Monday this year. Forget Sunday Scaries when you have the whole day off tomorrow to celebrate!  Actually, wait, I haven’t heard Nik mention that we…

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Hot hot heat

Heat waves driven by climate change are a cause for adaptive measures and technologies.

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The scarcity mindset, cannabis on Instagram, & the federal legalization question.

The scarcity mindset is real in cannabis.  And guess what? I’ve fallen victim to it even though I’m not a plant-touching operator. It’s easy to understand why we do it (hello federal government, if you’re reading this it’s too late) because the lack of capital, federal recognition, etc. makes it next to impossible to run a cannabis business.   But operating…

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Diving Deep into UnitedHealth Group’s Q2

Everyone’s favorite diversified healthcare behemoth UnitedHealth Group reported Q2 earnings on Friday. Surprise surprise, UNH jumped around 5% as its unstoppable train running through the heart of our healthcare system continues to chug along.

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Swipe File: Idea Genealogy, Creator Contracts, and Boxing Moves

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES.  Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week.  1) No Truly Original IDEAS An original idea…

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