Brand Spotlight

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I see your over-produced $500,000 campaign shoot, and I raise you a disposable camera. Welcome to 1993 2023. Where nobody has time, patience, or the stomach for “perfect“. The dispo era is upon us, and there are SO many incredible examples of sites and brands that have taken the filter off. For example, Djerf Avenue. ⬇ Cost Per Wear…

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Manager’s are not okay

Leadership is hard. Even with experience, mentorship, and sufficient onboarding it is a daily struggle. But to step in as a manager with no training is almost impossible. It leads to frustrations, attrition, and burnout. Look at this: And this is the number I really want us to focus on: 43% of managers say they…

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Introducing the POD Excellence Framework

Having been a sales leader for an extended period of time alongside coaching thousands of sellers over the years, I have become acutely aware of a huge problem within our space. Simply, a lack of standardized sales and leadership training to enable managers to drive repeatable results for their teams. I remember taking my first…

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Meet Women’s World Banking

Last year after my first intro call with the mega-cool producer of Money 20/20’s podcast, Rachel Morrissey, I remembered slamming my computer shut and expressing my excitement that I got to bring my show, Humans of Fintech, to the biggest stage in fintech.  And guess what typically happens after you’ve received something you’ve always wanted?…

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Learning how to craft compelling hypotheses

I was talking through the art of persuasion and storytelling formats with one of my direct reports, when she asked me a very good question: “So, do you just wake up everyday excited about what is happening in ecommerce and email and SMS marketing?” LOL, I absolutely do not, but I understand where she’s coming…

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