Posts
Create Video Content Like Your Fav YouTuber
I can’t hold my excitement for today’s guest, Cassie Petrey. Co-founder of Crowd Surf, a social media marketing and music management firm, Cassie has experience working with some of the biggest names in entertainment, like Britney Spears. Okay I wasn’t going to spill the beans on who she has worked with, but I had to LOL…
Read MoreThis Campaign Was Absolut Perfection
It’s a Friday night, the entire gang is getting back together at your apartment, ready to hit the town and relive your college days. Hosting is exciting, you get to curate your own party. The snacks, the music, and most importantly the drinks. You grab some craft beers because you’re an adult now, and that’s…
Read MoreApple’s Marketing Philosophy
The Apple Marketing Philosophy from 1977. Yes 1977. Still applies today. 🍎 The is simple, yet powerful advice and a reminder to all marketers to get the fundamentals down. 1️⃣. Know your customer DEEPLY. Better than anyone else. Do this or you’re toast. 🍞2️⃣. FOCUS on your top priorities. We often get distracted as marketers and…
Read MoreAI will bring marketing fundamentals to SEO guest post by Nigel Stevens
👋🏻 Nigel from OGM here again with a guest spot. Two weeks ago, I wrote about How SEO is harder—but not as complicated—as you think. Main takeaway from that one – “yes, SEO has a whole bunch of weird complications and technical edge cases, but for most SaaS companies, it’s about doing content well, which…
Read MoreHow mentors will help you manage your brand
Stop waiting for people to recognize your value and start becoming intentional about building your brand. The #1 myth about promotions: They’re 100% merit-based. The ugly truth about advancing your career and getting life changing opportunities is that there are politics involved. Putting your head down and doing the work is not enough to reach…
Read MoreAct Early, Don’t Wait
One of the biggest shortcomings of SaaS Sales Leaders is hesitating to address underperformance. When a seller isn’t driving revenue, they compromise themselves, you as their leader and the company. Whenever I have seen challenges with morale, 90% of the time it’s due to poor performance. High-performing salespeople are happier; poor performers will typically pull…
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