Posts by Tracey Wallace
Content marketing can be stupid simple.
The one thing about the end of the year is that nearly everyone is focused on auditing and reviewing full year performance, and making plans for how to improve in 2025. For content marketers, this often means that early January is one of the best times to get your tactical content in front of rested…
Read MoreAn attempt to visualize the content halo effect
I really love planning for a new year. You get to see what has and has not been working for your team and envision a better future––one that aligns your organization, and moves you closer to your content vision. One thing top of mind for me in FY 25 planning is content analytics. That’s because…
Read MoreA ready-to-use 2025 planning template
It’s FY25 planning time. In an ideal world, you are planning your full content strategy for 2025, knowing much of it will change––specifically the details. Dates will be pushed, forward and back. Product launches will move. SMEs will drop out. New channels or tactics may prove more effective, and you’ll shift. But what shouldn’t change,…
Read MoreThe 4 types of content you need in your strategy in 2025
I’ve spent my first week back at work catching up with the team, and doing an audit––what is working for us now, and what are our competitors doing. It is 2025 planning season after all. I’ve audited 6 different competitors, looking at their content types, formats, and UX. One thing is incredibly clear: written content…
Read More9 Reforge artifacts I’m finding useful
If you aren’t familiar, Reforge is a fantastic place to find courses and “artifacts” from senior and executive-level marketers just like you. Artifacts are simply templates, decks, etc. that folks used at their companies. I find the artifacts specifically helpful for gut checks on how to approach something, how to organize it, and how to…
Read More11 content marketing truisms
Everyone judges a book by its cover, which is to say that the look & feel of your content matters. Design matters. Readability matters. Work closely and well with designers. Elevate their work. Support their careers. Make sure they know that your success and theirs are tied. They are.
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