Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective.  This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…

SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to more snackable assets built for specific audience segments at specific points in their journey.  But don’t take my word for it. Bernard Huang detailed this strategy here––and named it!.  Two notes on this: That’s it…

Have you read through all 201 pages of Forerunner’s 2024 trend report?  It’s a report that bucks all ideas that long-form content doesn’t work or isn’t good –– and that content needs to be gated to be effective.  Nonetheless, I haven’t read through all 201 pages of it, but I’m at least 3/4ths of the…

At any company, there are a lot of people who create content of one type or another.  Your content marketing team, of course, produces your blog and demand gen content. Your copywriters. Your technical writers, who might be creating your help content. Your in-app writers. Your customer education writers. Your case study writers. Your social…

Remote work has some incredible benefits –– including increased employee satisfaction, happiness, and output! But there are risks that come with remote work, especially for those not used to it.  Since we are being forced to do this (hayyy COVID-19), and aren’t sure how long it will last, below are some practices and tips from…

Every content marketing team is trying to do the same thing: create incredibly impactful content. And every content marketing team is often facing the same challenge: getting your internal team to care, to do something with what is created.  This is a real issue. When your larger team doesn’t know what you are creating, they…