You’re on your annual family trip to the beach, it’s 95 degrees in the dead of summer, and your Dad just pulled over to stop for gas.  You climb all the way out of the 3rd row seat and make a beeline into the convenience store because you need to go to the bathroom.  After you…

I have spent the better half of the last 4 days experimenting, observing, and memeing (just made that word up) on Meta’s new app, Threads. If you haven’t downloaded the app yet, I highly recommend it. New social media platforms are always hectic and I know your Marketing team is scrambling to build some buzz. After ~25 hours spent…

Today’s guest is a legend with 30+ years in Marketing. 30 years. Marketing Bestie, meet Peter Mahoney. A former CEO and advisor to current CEOs and CMOs, Peter gives us an inside look into the mind of an executive and how us Marketers can properly pitch a Marketing plan. Let’s see what he had to say…

One of America’s longest standing traditions is built on a lie.  No, I’m not talking about Halloween or the 4th of July.   I’m talking about the Nathan’s Famous Hot Dog Eating contest on the 4th of July. It is, and always has been, wait for it… a Marketing stunt. *Gasps* Legend has it that on the…

Today’s guest is a social media LEGEND. Marketing Bestie, meet Elfried Samba, the man known for playing a pivotal role in growing Gymshark’s community from 1.5 million to 20 million in 7 years. Now the CEO of Butterfly Effect, a best in class creative house, Elfried knows exactly how YOU can build a community on socials. Here’s…

Marketing Bestie, I’m going to cut right to the chase, today’s lesson is a tell-all in the power that a personal brand can have on your business.  This is not another one of those LinkedIn posts about ~personal branding~.  This email is a deep dive into the success of one of the best personal brands…