Posts by Daniel Murray
Marketing in a Downturn Done RIGHT
It is tough out there right now. Tight budgets, layoffs, and a bumpy road ahead. But this isn’t today’s guest’s first rodeo. Marketing Bestie, meet Robin Daniels. A 3x CMO (yes, 3x) with over 20 years in Marketing and Growth roles has led some of the biggest brands through shaky economic times in 2000 and…
Read MoreFrom Train Stops and Bar Tops to a $388M Acquisition
The newspaper, an old relic, foreign to the children of the digital age who scroll on TikTok, is surprisingly the humble beginning of one of today’s most relevant brands. It started on the streets of Boston. The year was 2003, ESPN and Sports Illustrated (SI) were the kings of sports media, and 26-year-old Dave Portnoy…
Read MoreCRASH COURSE: Customer Segmentation
There are 2 HUGE mistakes Marketers can make in 2023. The first being, forgetting to drink their morning coffee. The second? Saying you’re Marketing to ~everyone~. If you’re Marketing to everyone, I hate to break it to ya, you’re marketing to no one. But do not fear, Tamara Grominsky is here to teach us how…
Read MoreThe Rolex of Cookies
You can put a price on a product, but you can’t put a price on an experience. Wait, actually you can. And that price is $150. What type of experience could you get for $150? A ticket to see your favorite artist (Beyonce) or a camel ride? No. How about a box of cookies? Prof.…
Read MoreCan Your Brand CRUSH TikTok Ads? Yes.
We’re getting scientific today. Well, not really. Today we’re learning the science behind why you just bought that new mascara after someone on TikTok recommended you buy it. Our guest is the Wizard of Tok. TikTok that is. And she’s the reason you bought that mascara. Bestie, meet Savannah Sanchez. Savannah is a TikTok Media…
Read MoreThe Jingle Heard Around The World
Over the last 4 months, one brand has been TAKING over the world. This brand is not a new kid on the block. They’re a veteran, looking for a Royal Reset. Known for a jingle that goes something like, Whopper Whopper Whopper Whopper! Yes, today’s lesson is ALL about Burger King’s in-your face “Reclaim to…
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