I set out to answer a burning question that I’ve had for years: Why are perfume ads soooo weird? It’s a pretty wild story. Get cozy, millionaires. Off we go in 3,2,1.  Marketers grapple with one fundamental problem when trying to sell perfume: You can’t actually communicate the smell or the qualities of a specific…

Here’s a tip. I use this. MEME OF THE WEEK:  TOOL OF THE WEEK:  They say life isn’t fair. Maybe so. But you know what is most definitely not fair? That you can work your tush off getting a visitor to your site, can have them spend time shopping around, adding to their cart, and…

Kindly allow me to intro you to a BEAUTIFUL new brand/site. Launched literally today, my yours truly and co.! Please meet Via Carota Craft Cocktails (quite proud of the ENTIRE Sharma Brands team on this one (HOW FAB IS THE WEBSITE????) AND grateful for our beloved partners)!  INSPIRED BY VIA CAROTA,THE AWARD-WINNING WEST VILLAGE RESTAURANT…

My dear millionaires, Going-to-Market like Goyard looks something like this:  The promise of Goyard. That it’s EXCLUSIVE. For the SELECT FEW. Perhaps, it’s even a privilege to own Goyard? The real crux of the matter promise here is that your purchase will transcend time or trend (as proven by the trunk that sits in the…

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business then to behave like a customer.  With that, let’s funnel hack our little hearts out! Fishwife Tinned Seafood Co., I’m intrigued! (Inspired by my friend Cohen!) 🐟 STEP 1: Search for the brand on Google  *you’re…