Posts by Ari Murray
Patagonia 🌌
Let’s call this one: To Patagonia, with Love. 🌏 🌊 🧢 🥾 🌏 🌊 🧢 🥾 🌏 🌊 🧢 🥾 There are so many Go-to-Market lessons we can take from my our favorite brand in the world. So, where does one start? How about with a story from my dad, Dave. He’s an environmental lawyer…
Read MoreDunkin’ 🫐
Dunkin’ Donuts just does it for me. We’ll talk marketing in a second, but here’s my Dunkin’ order that nobody asked for but that everyone should try: Okay, marketing time. There’s a lot we can learn from Dunkin’, but let’s start here with these 2: 1️⃣. MAKE GIFTING EASY. Have you ever tried to send…
Read More$1,185 sunglasses.
🌷 To discuss today: LINDA FARROW 🌷 When I think Linda Farrow I think about: Product Market Fit, Price as a lever, Signature design 🌷 Let me explain? Founded in London, England in 1970 (Revived in 2003 in London, England) I have a chic aunt. Her name is Shelly, and though she is technically Daniel’s…
Read Moremarketing is fun
Marketing is supposed to be fun! So, please find my 3 favorite April Fool’s Day jokes ever. I know it’s April 2nd, but I had to see if anything new made my list. ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺☔️ 🌺☔️ 1️⃣. Bush’s Beans…
Read More13 websites I like.
There’s a particular thing I love about each of the 13 websites listed below. THE DEVIL (AND THE DOLLARS) ARE IN THE DETAILS.Let’s peruse, shall we? 1. DIOR’s book tote PDP (Specifically, I really appreciate the PLACEMENT of the personalization – above the fold, and strategically above the price). A free perk dangling above a…
Read MoreFunnel-Hacking
Twitter might call this ~funnel hacking~. In reality, there’s no better way to study a brand, or a business than to behave like a customer. With that, let’s funnel hack our little hearts out! Madhappy, your most loyal customer is at it again. Put me in, coach! STEP 1: SEARCH FOR THE BRAND ON GOOGLE 😡…
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