A well-done collections page is SEVERELY underrated. How you filter, what you prioritize in your merchandising, and why you show what you show couldn’t matter more. Here are 10 of my favorite COLLECTIONS PAGES, and why: ⬇ 1️⃣. Via Carota Craft Cocktails: quite literally the opposite of every other collections page. That’s the point! ART.…

A couple of weeks ago, we funnel hacked Doré – a new to me French Pharmacy Skincare brand. It was a whole long funnel hack (brevity is usually my strong suit but not when it comes to French Skincare – THIS IS A PASSION). LMK if you missed that edition of Go-to-Millions (just reply back…

Funnel Hacking: Tubby Todd 🐣 🛁 👶 🧼  Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business, then to behave like a customer.  With that, let’s funnel hack our little hearts out! Tubby Todd, you’re up!  🛀 Step 1: Search for the brand on Google. 🛀 *you’re about to…

I spent my morning hunting in Facebook Ads Library. Before we dive in: 🧛🏻‍♀️: Remember that Facebook Ads Library is FREE. Use it to your advantage. 🧙‍♀️: We can’t just look at pretty ad creative: we need to look at the ad copy, the creative itself, and the link that it links out to. That’s…

Dunkin’ gifted an influencer that I follow (@aquired.style). This is a screenshot from an instagram story that she posted.  Being the nosey Marketer that I am, I read the note. There’s one really, really smart thing that Dunkin’ did in this note that I wanted to kindly call to your attention.  This part: If you…

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand or a business than to behave like a customer.  With that, let’s funnel hack our little hearts out! Doré, I’ve been obsessed with French beauty for a long time and I have so much to learn. Plus, I’ve been…