The 5 Musts of Brand Positioning (Solo Edition)

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications? Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop…

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274 – The Secret Formula to YouTube’s Most Viral Moments, with Moksha Fitzgibbons of NTWRK

He’s one of the mad geniuses behind YouTube’s viral “Hot Ones” series. Meet Moksha Fitzgibbons, President of Complex NTWRK and overall master of media. Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. Why…

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