SPECIAL SERIES: Failure Isn’t Everything [or is it] | Bathroom Break #21
Failure is a necessary teacher. Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing. From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL. 00:33…
Read More279 – 3 Keys to Creating Impactful B2B Content, Solo Episode
There are 830M users on LinkedIn, but only 1% create content regularly. Why? They do NOT know where to start. Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%. Go grab your AirPods. 00:38 Expertise…
Read More278 – The Secret Formula to Creating a Killer GTM Strategy, with David Malpass
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent…
Read MoreSPECIAL SERIES: Reverse Engineer Your Competitors Funnels | Bathroom Break #20
You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course. Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors’ funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy. Hit…
Read More277 – Secrets to Hiring Great Talent, with Kasim Aslam
Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh…
Read More276 – Can You Use Fiction in B2B Marketing? A chat with Ian Fiason
Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And…
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