Why Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341
Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach. Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in…
Read MoreCareer Growth Tips You Probably Haven’t Tried Yet | Bathroom Break #69 🚽
What’s the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14? Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand,…
Read MoreThe Psychology Hacks Marketers Overlook with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK’s #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. From why loss aversion outperforms…
Read MoreHow AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Nick shares what’s broken about…
Read MoreWhy Failure Is Your Best Growth Hack | Bathroom Break #68 🚽
Most of your marketing is going to fail. And that’s not a problem…unless you pretend it didn’t. Daniel and Jay get honest about falling on your face and getting back up again. Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why marketers need to get…
Read MoreHow to Thrive as a Solo Marketer in the Chaos of Early-Stage Startups with Sandy Mangat, Head of Marketing at Pocus | Ep. 338
When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with. Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat. They talk about the realities of being a startup’s first Marketer: how…
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