The Truth About Product Launches with Julien Savauge, CMO at Cordial | Ep. 357
What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great…
Read MoreThe Email Advice You NEED to Hear | Bathroom Break #77
Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough. Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content…
Read More5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 356
How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on…
Read More4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek, Head of Creator Community @ Kit | Ep. 355
After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and…
Read MoreThe LinkedIn Growth Strategy To Use | Bathroom Break #76
Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section. Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting. Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comments can…
Read MoreHow to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354
What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t…
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