How to Build Brand in B2B with Marissa Kraines, VP and Head of Marketing at Webflow | Ep. 389
B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind. Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing. From creating Webflow’s breakout “AI Guy” character, to…
Read MoreHow to Make Automated Marketing Feel Human | Bathroom Break #93
Most marketing automations technically work…and still quietly fail. Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human. They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human…
Read MoreThe Psychology Hacks Marketers Overlook with Phill Agnew, Host of Nudge | Ep. 388
Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you’re not thinking about it, you’re already behind. In this throwback episode, Daniel sits down with Phill Agnew, host of the UK’s #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. From…
Read MoreThe Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387
B2B Influencer Marketing isn’t broken, it’s just misunderstood. Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start. From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set…
Read MoreWhy Every Brand Should Lean Into the Super Bowl | Bathroom Break #92
You don’t have to like football – or even watch the Super Bowl – to win with Super Bowl marketing. Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits. They explain why relevance beats originality, how…
Read MoreThe Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386
How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds…
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