How to Measure Marketing Effectively with Sorin Patilinet | Ep. 366
What happens when an engineer falls in love with marketing? You get Sorin Patilinet, the data-driven marketer reshaping how the world’s biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start measuring what…
Read MoreBuilding Community Before Building Hype with Ramli John, Founder and Author | Ep. 365
What makes launches actually successful? Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch – from content to products to thought leadership – by focusing on transformation, not promotion. Instead of hitting publish and hoping for sales, Ramli built a…
Read MoreThe End of Year Content Strategy You’re Not Using | Bathroom Break #81
What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that’s stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared)…
Read MoreWhat Marketers Get Wrong About Success with Harvey Lee, Founder at Product Marketing Career Accelerator | Ep. 364
What if the “perfect” marketing career path doesn’t exist? Tamara sits down with Harvey Lee, a marketer who’s done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career. Harvey shares how to make sense of a “messy” resume…
Read MoreThe Secret to Building Great B2B Content with Adam McQueen, Director of Product Marketing and Content at Klue | Ep. 363
B2B content doesn’t have to be boring. Just ask Adam McQueen, the mind behind Klue’s Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam…
Read MoreSteal This LinkedIn Growth Hack | Bathroom Break #80
What if you could send an email to your entire LinkedIn following…without paying a dime or fighting the algorithm? Daniel and Jay are back with another Bathroom Break to drop a marketing hack you’ll want to steal: how to launch and grow a LinkedIn newsletter that actually drives conversions. Daniel reveals how The Marketing Millennials…
Read More