WORKWEEK

A stupid simple play to keep your brand top of mind on social media Organic social serves several purposes. One of them is to keep your brand top of mind for your target consumer. You want your company to be the default when someone in your industry thinks about your product. Each time your brand…

So you can make your boss happy AND avoid the embarrassment of posting something absolutely horrendous We all know that Slack message (or Teams if you’re even more unfortunate). Your day is going well. You have your content calendar locked in. Feeling good about it. Then your boss — or even better, someone in the…

You don’t have the right to complain about ‘low engagement’ if you’re not participating in the engagement. ‘Posting and ghosting’ is a dead-end strategy. After all, social media is supposed to be social. But you already knew that (I hope). So today we’re taking it a few steps deeper. How deep? Here’s a meme to…

This one’s going to be a bit more of a stream-of-consciousness piece. Less optimized for open rates and click-throughs. More raw thoughts on life as a new founder and what it takes to make clients happy. Shall we? Lesson #1: Your website literally does not matter. I publicly launched Clark Media 1 week ago today.…

No fancy intro. You want to go from 0-1000 followers on Twitter. And I’m gonna show you how to do it. No cheesy growth hacks needed. Shall we? Step 0: Decide whether you even NEED a brand account Lmao, seriously For lots of brands (going to assume you’re a newer brand if you don’t already…

Should IG be a pillar of your brand’s content strategy? Social media management is just a constant cycle between “it’s so over” and “we’re so back.” Platforms come and go. Algorithms crank and crash. The only constant is change. And after a period of proclaiming “Instagram is dead” (especially for B2B)… I think we’re starting…