How Nick Bare prints Instagram comments on demand
1 simple strategy that any brand, in any industry, can steal Lately I’ve been consuming a lot of Nick Bare’s content. He’s a content creator in the fitness industry who coined the term ‘Hybrid Athlete.’ Dude runs marathons and lifts heavy shit (and makes great content). Oh, and he also happens to run a $40M+…
Read More🗃 Social Files Declassified: Volume 4
How to dominate your first 90 days in a new social media manager position Kevin Graham is one of the most talented SMMs I know (no, he did not pay me to say this). He did stellar work over at MANSCAPED for 1.5 years, and just joined the social team over at C4 Energy —…
Read More✅ 7 must-follow social media managers
1) Kevin Graham – C4 Energy Kevin is a homie. And he’s one of the best social media managers I know. He crushed over at Manscaped, and just started a new gig over at C4 Energy (if you’re remotely into fitness, you know C4). Kev keeps it real. And he posts insightful stuff on Twitter…
Read MoreSocial Media Management 101: Prioritization
How to keep a level head and weather the storm when shit hits the fan Ok. Prioritization. Let’s chat about this. You’re overwhelmed. You’ve got 47 deadlines approaching yesterday. What do you do? Thought 1) Let some stuff break. You’re not going to get everything done. Some of the stuff you do get done is…
Read MoreTwitter is changing
🐦 Everything you need to know about Twitter’s evolving content preferences If there’s 1 skill every social media manager needs to master, it’s adaptability. Platforms change. Algorithms get updated. New strategies get launched. It never stops. And some changes are seemingly hitting Twitter right now. [Like, actual changes that will affect your content strategy, not some…
Read MoreAesthetics shouldn’t be an afterthought
Marketers love to take a talking point and run with it. No critical thinking. No nuance. Just vibes. One such talking point? “Your IG grid doesn’t matter. The best social content is scrappy (read: low production).” Look. This is well intentioned. And it’s (part) correct. But it’s not a blanket statement. I think we can…
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