WORKWEEK

Super Bowl social media: a round up I’m going to try to make this as coherent as possible — but, honestly, I kinda like this edition behind more of a summary of random takes re: what I saw on social media yesterday. Shall we? First up… Everyone is always going to have an opinion on…

Spoiler: it’s a simple fix, but most companies don’t do it right. Dealing with stagnant social media growth is frustrating — especially when you think you’re doing everything right. You’re posting daily. You’re engaging with your community. You’re following all the supposed social media ‘best practices.’ But your account is still stuck. Hear me out.…

“I get paid to make memes.” That’s my (half joking) response whenever somebody asks me what I do for a living. I should really work on my elevator pitch… ‘cause this gives off ‘lives-in-moms-basement” vibes. But I take pride in my memes. Memes are one of the most powerful weapons you have in your as…

Steal these, please. Today’s edition isn’t some drawn out case study. It’s not a deep dive. It’s a simple list of post types that every social media manager needs to know — with a few relevant examples. These are a few formats I build a lot of my social strategies around. And they apply across…

I briefly mentioned my social media audit in a past edition of Social Files a few weeks ago, and my inbox was flooded with people asking for the template. No, this isn’t like the time your favorite girlboss influencer starts off a, IG Story with the classic “A lot of you have been asking me…”…

STRATEGY Don’t get lost in the noise 1 simple trick to make more interesting content that stands out from your competitors Most marketers make a well-intentioned, but dangerous mistake when mapping out a social media strategy for their brand. They spend all their time looking at direct competitors, trying to figure out ‘what’s working for…