WORKWEEK

Today’s newsletter is going to be a summary of my Ecom World presentation (most-watched presentation) with some additional commentary. If you’ve launched a brand, you know that the zero to one, the beginning, is tough. Getting proof that what you’re putting out into the world is actually needed, and convincing the first 1,000 or 10,000…

Happy Sunday! I hope if you’re reading this, you had a successfully relaxing weekend, got a good amount of rest, ate some good food, and you’re ready to get chatty about driving sell-through in retail. Before we jump into that, please do take 23 seconds to copy the link below, open iMessage, find a marketing…

Happy Sunday! I hope you’ve had a great weekend so far and you’re sitting on a nice couch, feet up, beverage in hand, and you’re feeling relaxed. If you’ve followed me on Twitter or heard me on a podcast over the last year, you’ve definitely heard me rant about something that should be a non-starter in today’s…

Happy Sunday! (and Happy Easter!) If you’re reading this, I hope you’re full from eating some good food and you’re kicked back with your feet up and have a bottle of water with some Waterboy mixed in — they don’t have the sweetest taste, but they hydrate you really fast! I quietly launched my website — nik.co — and…

Happy Tuesday morning! This is something you probably didn’t expect to get, right? Anyways, I hope you’re drinking some coffee. I’m currently sipping Chamberlain Coffee’s Careless Cat, but I made it into a cold brew (you just let it sit overnight). 13/10 coffee. I was on the phone yesterday with a close friend of mine, JT Barnett,…

Happy Sunday! If you’re reading this, hopefully, you feel relaxed, content, and ready for an exciting upcoming week! And for good ol’ tradition, I hope you have a beverage in your right hand… maybe a Mango Sanzo sparkling water! Before we get into the newsletter, I have to give a birthday shoutout to Kendall Dickieson.…