WORKWEEK

CRYPTO INVESTING Betterment Becomes the Buyer  TL;DR: And just like that… Betterment said it’s acquiring Makara, a robo-advisor for crypto assets, to give retail investors and financial advisors access to crypto. Betterment was reportedly valued at $1.3 billion last fall after raising $160 million in a Series F round. Makara (founded in 2021) has raised about $6.6 million to…

CRYPTO Tax Guide, Anyone? Results are in and according to our favorite bird app, industry professionals are thirsty for a crypto tax guide.  To help, Reconcile Money CEO Jaimin Desai created a guide answering common questions around tax implications in the emerging crypto economy — from NFTs to yield farming and staking.  P.S. The guide will be updated weekly. Sign up to receive…

BRANDING Betterment unlocks purpose-driven growth In fintech, there are new companies coming and going. What separates success from failure is when value-based branding 🤝 operations.  It’s 2022 and as the world has shifted, particularly in the last ~2 years, it has become increasingly important for organizations to authentically tie their values into their products and services. Betterment, the…

BEST OF WTFINTECH? Making waves in 2021 🌊 For those out there who *do not* have their automatic email reply on, I’ve curated some lite content for you. Considering there are now 1,760+ subscribers (a lot of you brand new) it might be helpful to get a taste of what I’ve been serving up because it’s…

LETTER FROM THE EDITOR ‘Fintech will only change the world when it’s ready to change itself’ Earlier this week, I was interviewed for a profile as a female founder in fintech (albeit, I make content for the industry) and the interviewer asked me to elaborate on this belief.  True diversity (race, gender, culture, economic, neurodiversity,…