The Clean Shaven Tactics of a Billion Dollar Brand
We all love a good underdog story. You can’t help but root for one. They’ve got nothing to lose, a long shot at coming out victorious, but still show up and give it their all. Today’s lesson highlights an underdog who strategically used humor and a cohesive brand identity, in order to take down Gillette…
Read More6 tips on STEPPING UP your content game
I am ECSTATIC for you to meet today’s guest, Ross Simmonds. The CEO of Foundation, a content marketing firm working with the most influential brands in Saas and B2B, Ross is a content ICON. Let’s dive into how you can create content that shapes culture and see what Ross had to say on The Marketing Millennials Podcast (in his own…
Read MoreThe Unknown Story of How Hotmail Grew to 12 Million Users in 1.5 Years
Let’s go wayyyyy back. Back to the birth of viral marketing… 1996. I was busy building Star Wars lego sets, Titanic was running the box office, and Hotmail invented what it means to “go viral”. Yes, Hotmail. Today’s lesson is all about how Hotmail grew to 12 million users in 18 months, thanks to their ingenious…
Read MoreProduct Marketing Mastery: 5 Must-Know Tips
I am STOKED for you to meet today’s guest, Alexandria Snow. Alexandria is a customer-first marketer specializing in what people NEED. Currently a sales and marketing technology consultant, Alexandria has more than 9 years of SaaS experience. Let’s dive into what she had to say about product marketing on The Marketing Millennials Podcast, in her own liiiightly edited words.…
Read MoreThe grassroots marketing campaign that blossomed into a $1.2 billion business
There’s not many people who can say they’re the youngest self made billionaire. Actually wait, there is only one person who can say that, Sara Blakely. In 2012, Sara (41) was donned the youngest self made billionaire by Forbes at the time. That’s insane. But I know what you’re thinking… What does this have to do with Marketing? The year was…
Read MoreCommunity Building Mastery: 5 Must-Know Tips
Today’s guest is at the intersection of social media, community, and brand affinity. Marketing Besties, meet Christina Garnett. Christina is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot. Yes, THAT HUBSPOT!! Get your notepads ready, because she’s opening the playbook on the 2 beers and buzzed mentality that brands MUST follow. Here’s what Christina had…
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