WORKWEEK

ON THIS EPISODE OF GO-TO-MILLIONS:  THE ONE WITH ORGANIC INSTAGRAM (FYI, Instagram isn’t dead and you best not ignore it).  Let’s discuss the good, old-fashioned fundamentals of Go-to-Market strategy. Your brand must come correct  Cheap is expensive $$$ Don’t reinvent the wheel NO surprises, NO emergencies!!!!! Growth Marketing team = your ultimate DIGITAL decision makers …

ON THIS EPISODE OF GO-TO-MILLIONS:  The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3 Brands, Strategies, Campaigns, Tactics, Creative (and/or so on and so forth) every Sunday. What’s on this list = North Star BEHAVIOR 1. Long Wknd’s WEBSITE! (site design, motion, color hierarchy, and ease of use)  Holy…

THE ONE WITH MY FAVORITE SMALL BUSINESS IN THE WORLD (+ what you can learn from Yellow Beauty).  Let me tell you a little story.  Once upon a time, in a land far far away (Toronto, Canada) there lived a magical and NICE (🇨🇦) co-founder named Jaz Fenton.  Jaz, as all Canadians do at least…

The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3 Brands, Strategies, Campaigns, Tactics, Creative (and/or so on and so forth) every Sunday. What’s on this list = North Star BEHAVIOR 1. The Private Sale, an A+ campaign strategy by Cult Gaia: (Drop strategy, Exclusivity, Timing, and Low Lift TACTICS…

THE ONE WITH MARKETING x PSYCHOLOGY  Something important we ALL need to know: Marketing is about connecting with humans.  FULL STOP.  Marketing and psychology go together like me and online shopping: EXTREMELY WELL.  Humans brains are unpredictable and complex, but there are cognitive biases that influence us everyday…whether we like it or not (why yes,…