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How to write B2B case studies that go viral on social
Add this content format to your Swipe File ASAP ✅ If you’re selling a B2B product—like a SaaS or agency services—your customers have 2 questions. → What’s the ROI? → Who else has used this? The best way to answer this: case studies. Taking customer success stories and packaging them into an easy-to-ready format that…
Read Morea how to guide for weekly kickoffs
The Weekly Kickoff I schedule the weekly kickoff meeting on Mondays with the purpose of setting the tone for the week. That means giving reps a chance to: So, that becomes the agenda for this Monday meeting. Celebrate their teammates The best teams I’ve ever played on or worked in were the ones where my…
Read MoreThe 16 biggest healthcare headlines from August 2023
No talking about healthcare spice or physician employment dynamics today! We’re simply recapping August and the 16 major healthcare stories in an ultra-skimmable format for your viewing pleasure.
Read MoreThe energy trilemma
Why solving the ‘energy trilemma’ is one of the foremost challenges and opportunities for decarbonization and the energy transition
Read MoreDefault to people
Through my mid-20s, I was an incredibly strong individual contributor. I could write content really fast, and capture a brand’s voice near instantly––in any format (even video!). I was scrappy, but the scrap I turned out was polished, and opinionated, and took a brand’s voice from an internal document to a larger audience. But I…
Read MoreWhy is change so hard for my team?
I get asked this question a lot, and the truth is 70% of change initiatives fail. The good news is being able to effectively create change on your team is an easy way to stand out from the crowd as a leader people want to work for and with. Because change is really hard for…
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